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MAPHOME:
Retail Site: Location and Optimization, including Digital

MapHome™ closes the digital gap between retail location, advertising, digital media, and e-commerce by providing deeper insight into who patronizes local retail, including web sites. For site selection and targeting and segmentation marketing, MapHome™ is the differentiator.

Our more specific analytics supplement and fortify all other segmentation and target marketing strategies, including those related to web visitation. We do it by analyzing and showing deeper and more comprehensive geographic location information. The results are used for more sophisticated targeting - to the right customer - at the right time.

Because research shows that the daytime workforce population represents the largest number of retail customers during business hours both on and off the web, MapHome™ creates a set of analytics that can very uniquely and more specifically tell you about this group for any location and market in the United States. It does in more comprehensive and unique ways.

Our proprietary geographic demographics show more details about the day-time, 24-7, population for any address, zip code, or DMA in the United States – because these are the people who patronize websites, retail, and restaurants during the course of the business day. We uniquely look at this population and classify it more specifically, for example, by occupation to show more details such as the number of computer specialists, file clerks, carpenters, nurses, engineers, and much more - indicating who is in a geographic area during the business day. Plus, to hone the targeting, we have several other indicators that tell even more details about this population to support your marketing strategies, including, for example, media planning.

We also take a deeper look at a retailer’s web site and provide much more specific geographic location information about its visitors from the United States. We more accurately pinpoint the geographical location for 95% of these visitors, for better targeting.

MapHome™ associates these more specific and accurate findings to other geo-demographics to better show local consumer and population patterns and market indicators to tell even more about your local retail customer. In addition, we alsofuse and analyze our content in relationship to your own geo-data.

MapHome™ truly closes the divide in geo-market targeting and segmentation for retail location and site optimization.

Contact:
Theresa Clary
Tclary@MapHome.com
845.876.9675