Workforce demographics, site selection labor reports by Workforce Strategies, Inc.

Retail: Customer Potential

Our more in-depth day-time demographics show a deeper look at those who patronize retail and restaurants during the business day. Our data goes so deep that you can see whether it is engineers, law enforcement, scientists, nursing, health care technicians, computer, financial, clerical personnel as well as the other workers who are supporting local businesses. For targeting markets, you can see these population counts by entering an address (drive time) or zip code for any location in the U.S.

These demographics are instantly delivered via DemographicsNow, or you can order a complete data set for importing into your existing spatial software by contacting us directly at 845.876.9675 or info@workforcestrategies.com.

Read about us in Retail Traffic Magazine

Giving you the edge, the demographics are used for market analytics, site modeling, media planning, marketing, advertising, business development, proposal content, site selection, and much more. More detailed, they provide a better understanding of any location's strengths and weaknesses. Saving you time, they help to further differentiate the optimal choices before making a commitment. These day-time demographics are used for making more informed business decisions

There are four Workforce Strategies' Data Sets for Retail

1.) This in-depth day-time population data set summarizes employment counts in 93 broader occupation categories revealing much more specific customer potential.

2.) Summary: Roll-up of employment in 20 broad industry sectors (2-digit NAICS) Sample

Sample

3.) Summary: Roll-up of employment in 10 broad occupation classifications such as service, sales, and production workers. Sample

4.) Retail Occupation Profile: With the cost of replacing a worker at about 30% of his or her annual wage - for building retention and recruitment strategies - this data set shows 2 things. It lists the top occupations in terms of employment, based on national industry averages, that support the retail industry. And, it includes total employment counts across all local industries to show the size of the labor pool that has the skills to meet retail business needs.

(Note: Each data set includes the occupation's number and percent of workers as well as the Workforce Occupation Index (WOI) that shows the concentration of each when compared to the U.S. figures. Listen to nutshell,

See Costa Mesa's customer potential: Retail Case Study via this pre-recorded demonstration using DemographicsNOW with a discussion of the local day-time population and retail related data sets.

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Geo-Skills™ | Occupation | Industry Occupation | Industry Workforce Profile

Retail: Customer Potential

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