Workforce demographics, site selection labor reports by Workforce Strategies, Inc.

MAPHOME:
Advertising, Marketing & Digital

Deeper web analytics that bring better performance including to E-Commerce.

MapHome™ closes the digital gap between advertising and e-commerce by providing deeper insight into Google analytics. It brings a better understanding of site visitation, travel, and sales completion patterns. Using proprietary methods, we concisely summarizes your website analytics to provide more pointed details − the information you need to know for more successful outcomes.

MapHome™ is the analytic differentiator. It draws relevant conclusions that are simply presented and easy to read and understand, with findings that are to the point.

MapHome™ tells what Google Analytics are indicating, what traffic and visitors are doing, and when and what it means to total site visitation and positive outcomes. It looks at more than 150 data variables and website elements and gives more meaning to how they perform alone and with one another. For example, it presents findings about different versions of technology and their use with and impact on other elements such search engines, keywords, content delivery, visitation numbers, and more. It provides a deeper assessment of page landing and views, exit, bounce, and much more. Looking at the effect of indicators on traffic flow at various points of website visit and travel, MapHome gives deeper interpretation and meaning to your current stats. It describes the findings by presenting them as series of impacts that affect the total visitation experience.

MapHome™ does not re-invent Google Analytics. It interprets, supplements, and complements them. With a bottom-line to find and present significant patterns that affect website performance, it concisely summarizes the findings with the focus on your company and website’s goals and current outcomes. Its results also offer insight into the functionality and design of a website.

MapHome™ reports on the most significant things that impact your website performance and goal achievement by looking more deeply at the trends and patterns that emerge from studying the indicators below. The findings are delivered in a concise 6 to10 page report that includes a brief narrative summary of each.

The pertinent factors from Google Analytics are delved into and concisely compiled, analyzed, interpreted, and presented - giving them applicable meaning to meet the challenges that your web site faces.

The final report includes: (1.) an executive summary of findings with recommendations to better meet goals based on what the current analytics reveal, (2.) easy-to-read quick table and charts with a brief narrative, and (3.) discussion of the website challenges. We also provides follow-up consultation, as well as webinars to present the findings. All findings are confidential.

The Critical Focus: Starts and Stops of E-Commerce

From the onset, MapHome™ focuses on a web site's goal. Each website has a goal and pathways designed to achieve it. For example, if your end goal is e-commerce, then MapHome focuses on related starts and stops of the visitation and navigation paths.

It looks for the patterns, including the pages that lead to purchasing and sale closure, to show more about website performance. It assesses and dissects the movement and paths on your site to give a better understanding of the navigation and conversions that result in sales, including the intermediary page and visit activities − those that bring your guests each step closer to successful purchase closure. MapHome tells you where your visitors are coming from, where they are going, and how they arrive and depart. In the process, it discovers dead ends, cul-de-sacs, and exits.

MapHome™ evaluates the highest number of visitations that occur along the most critical pathways to the e-commerce goal. This part of the report and findings include visitation, paths, page views, and other applicable data elements. The success rate of this portion of the analysis and its interpretation relies on MapHome’s ability to account for the highest number of pertinent visitations, clear navigation paths, and performance outcomes which are based on several things, including, for example, what your website and Google Analytics are set to track as well as the programming on your site.

MapHome™ studies entry, exit, and navigation paths in combination with other key indicators on the eight-point list above. With a more in-depth eye toward performance outcomes and optimization, it assesses the pertinent analytics provided by Google, highlights significant trends and patterns that emerge, and then tells what they mean to website visit and navigation, including toward the final purchasing steps.

In the process, it delves deeper into travel and visitation challenges. This assessment is customized to each website because it is based on the site’s current analytics and goals.

MapHome findings help put reason behind a website’s outcomes. They give better and more practical meaning to and use of Google Analytics.

MapHome™ other unique capabilities include bringing your web activity to the next level by providing more in-depth geographic visitation analysis. It provides a more thorough and pointed look at the location of visitors in United States and links these findings to local demographic and spending patterns for better consumer targeting.

MapHome also provides a more in-depth assessment of Omniture’s analytics.

As an independent expert, our deeper analyses and more-specific proprietary deliverables are the best you can expect.

Contact Information:
Theresa Clary
tclary at maphome.com

Get Daytime Demographics Today and Import Them into Your Own Geo-Spatial and Market Analytics Software

MapHome™ is a division of Workforce Strategies, Inc. for advertising, marketing and media solutions. For more information call: 845.876.9675

MAPHOME: Advertising, Marketing & Digital

Deeper web analytics that bring better performance including to E-Commerce.

The Critical Focus: Starts and Stops of E-Commerce

Get Daytime Demographics Today and Import Them into Your Own Geo-Spatial and Market Analytics Software

WHAT'S NEW

MAPHOME:
Advertising, Marketing & Digital